RedCloud on LinkedIn: #ai #fmcg #dataanalysis (2024)

RedCloud

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Meet Martín, he works at a Buenos Aires based distribution company who are a key player in Argentina’s $400million confectionary market. The ongoing macroeconomic conditions in the country, such as the high inflation rate and currency volatility, make planning for companies like his a nightmare. Without comprehensive data and real-time insights from the market, Distributors like Martín cannot make informed purchasing decisions and cannot take advantage of any changes in demand across the market. He regularly finds himself either over or under-ordering, an expensive problem. Research shows that decisions based on poor or out-of-date data can cost a company like Martín’s up to 20% of its revenue.To help Distributors like him, RedCloud is harnessing the power of AI to augment our predictive analytics models and provide them with in-depth, actionable insights. Martín will be forewarned of new trends and be able to make well-informed purchasing decisions that will keep him ahead of the supply and demand curve.#AI #FMCG #dataanalysis

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Ignatius Ejiofor

Territory Sales Manager at Unilever

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